MUTDUT Update: (Update for HardwareCon, see below)
We got an offer we couldn’t refuse from a Direct Marketing company, who intends to sell MultiCinches (probably under another name) on TV. This represents the 3rd invention Scott Cochran has successfully licensed…
This was never the plan. The original hope was to create a series of interlocking clamps and other tools, “Legos for Adults”. We did so much right, a product in demand, a clever marketing plan, but were killed by the unforeseeable and illogical difficulty in prototyping. No matter which vendor we used, or in which country, design, prototyping and production was ridiculously expensive, ineptitude-laden process, inexplicably worse than prototyping we have done in other fields (Software, writing, soft goods). Through the needlessly tortured, expensive way we learned, (having to self educate by trial and error, with “experts” miserly dispensing instruction that is both costly and wrong) we ultimately brought design and prototyping in house where efficiency, quality, speed and value improved a hundredfold. Had we done the same with with production, MUTDUT would have been a success, (but how unreasonable is that, needing to vertically integrate, buy an injection molding machine and production tool before the product is even market proven? Because no one can manufacture a simple part!?)
But in doing so, not only did we become much more skilled in design, prototyping and manufacturing, but we uncovered an enormous business opportunity thousands of times greater than MUTDUT could have ever been. MUTDUT 2.0 is in stealth mode, developing a business plan, processes and prototypes that allow anyone with a good idea to get to small scale manufacturing and REVENUE, a hundred times faster, cheaper, better and with a smile on their face. And it is not what you think, it is not like 3DHubs or Protolabs, a design studio or InventRight; nothing like it exists on the market. But if it did, MUTDUTs would have succeeded in weeks rather than failed in years, and we would be a nation not just of dreamers and inventors, but of makers and successful small businessmen.
Update for HardwareCon:
•Proto10x’s goal is to make prototyping hardware 10-100x faster, easier, better and cheaper. It does so by creating a new development platform that spans the entire lifecycle and addresses these primary bottlenecks:
•Access to Hardware
•By creating its own prototype specific machinery that is modular versatile enough to prototype virtually any type of product though via any type of process
•Access to Software
•By creating cloud-based middleware that toolchains existing lifecycle specific SW programs into development solutions.
•Access to Development Experts
•Get direct answers from an engineering community who understands how to solve your problem, not sales pitches from China.
•Access to Materials
•Buy prototype level amounts shipped Amazon Prime rather than beg samples from suppliers.
•Access to Promotion
•Innovation is inherently interesting. Create a show that demonstrates uses of the prototype HW and encourages a new generation of makers and engineers. Allow access to a market to sell products and raise preorder backed investment.
MultiCinches can fix your ducts, replace a broken handle and more, all without additional tools. When you're done, MultiCinches are easy to undo and repurpose.
Keep all your cords sorted, untangled and ready for use. Small MultiCinches are perfect for securing the cords, accessories and tools that clutter up your bags and purses.
Don't limit yourself to bundling and wrapping. The MultiCinch can do so much more!
MultiCinch™ to organize, repair, connect and build. The unique patent-pending design makes this stretchy and strong tool ready for anything life throws at you.
Share the MultiCinch with your friends! The bigger the success, the more everyone gets.
Every MultiCinch can make loops by itself; no buckles, no clasps or attachments.
MultiCinches can be looped multiple times and bundle multiple things so just one gets the job done.
The MultiCinch's unique design scales in size. So the same easy-to-use tool works on small, medium, and large problems. There's a MultiCinch for every challenge.
MultiCinches are the best for creative ideas that save you time. Spring load a tool, create a spool for twine, and thousands more ideas. You'll never stop thinking of new ways to use them.